Pricing constitutes a key element in ILAS – Ghana marketing strategy.
In the short and long term, ILAS – Ghana pricing:
- Reflect the value that we provide versus our competitors.
- Consider what the market will truly pay for our offering.
- Enable us to reach our revenue and market share goals.
- Maximize our profile (either short-term or long-term).
Because ILAS – Ghana offering is unique with anticipated little direct competition, it is therefore challenging to establish our price. Hence, ILAS – Ghana creates a competitive analysis and strong strategy to understand:
- What our prospects might pay for our services or other similar services.
- Where our price should fall in relation to our customers’ anticipated price.
- ILAS –Ghana pricing is unique, bring awareness to standard pricing using uniform standardize scale of fees or optional estimation based on agreed cartages of some agreed values.
ILAS – Ghana pricing reflects our value and reinforce our brand. It influences how the market perceives our offering. ILAS – Ghana has changed the market’s perception via a new positioning strategy, competing on price and focusing on innovative service delivery to keep cost low in order to enhance profit making. The key concept and steps that ILAS – Ghana embraces in establishing the price of services are as follows:
- Align our pricing strategy to our method for delivering value.
- Understand our cost structure and profitability goals.
- Analyse our competitors’ prices.
- Determine Price Sensitivity
- Determine Price Sensitivity