Pricing constitutes a key element in ILAS – Ghana marketing strategy.
In the short and long term, ILAS – Ghana pricing:
Because ILAS – Ghana offering is unique with anticipated little direct competition, it is therefore challenging to establish our price. Hence, ILAS – Ghana creates a competitive analysis and strong strategy to understand:
ILAS – Ghana pricing reflects our value and reinforce our brand. It influences how the market perceives our offering. ILAS – Ghana has changed the market’s perception via a new positioning strategy, competing on price and focusing on innovative service delivery to keep cost low in order to enhance profit making. The key concept and steps that ILAS – Ghana embraces in establishing the price of services are as follows:
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